Tryptic Hybrid Publishing service gives authors that qualify access to our range of publishing imprints. If your book is selected for inclusion, Tryptic will provide the marketing and sales support that will make your book available to all avenues of commercial sales outlets. These include on-line services, such as Amazon and Barnes and Noble, as well as the full range of brick and mortar booksellers, including the large chain stores and independents.
Tryptic will also store the books in our warehouse and handle all aspects of sales, distribution and invoicing.
Hybrid Publishing is best suited to books that have the potential to appeal to a wide audience. Our selection committee will evaluate your book to see if it meets this criterion. On average, we select approximately 20% of the books that are submitted for inclusion. Of course, books that are not selected still have the potential to reach an appropriate audience, and we will offer advice to the authors of those books as to how to maximize this potential.
An imprint of a publisher is a name under which it publishes a book. A publishing company often has several imprints, each having a different name that serves as a brand to market books to specific groups of readers. These imprints can be found on the spine and title page of the book.
It is easy for a single title to get lost in the multitude of books that are published each year. Traditional publishers overcome this problem by grouping books within imprints. Each imprint contains titles from the same genre and with similar appeal. This allows each book to attract readers and then to direct them to other titles they might like. Every author benefits from the attention that is drawn to each book within the group, greatly increasing the potential audience.
At Tryptic, we offer this very successful technique from traditional publishing to the self-published author.
Starshine Books include a wide variety of books for children of all ages. Babies and toddlers can learn from the earliest age the fun that can come from cloth and board books, and parents can begin to experience the pleasure of sharing books with their child.
Picture and nonfiction books are ideal for helping children to understand their feelings and to discover all that the world has to offer. Novelty books bring interactive fun into the experience.
Beginner and early readers allow children to begin to read for themselves, and middle grade and chapter books are ideal for children that are ready to experience the pleasure of confidently reading on their own.
Books enrich lives, and Starshine Books offer the first step to discovering the joy of reading.
Carlton Jones Lake Books cover the entire spectrum of novels, short stories and poetry for all ages. Whatever story you have to tell, whatever mood you want to create, your book will fit comfortably on this list.
You have probably noticed that publishers often include a list at the back of books - most often on paperbacks - of other books you might like. This cross promotion is very effective, since it guides readers to similar titles to the one they just enjoyed. This is an example of the advantages that come from grouping books within an imprint.
We won't list other books at the back of yours, but you will benefit from readers of other books on your imprint becoming aware of your title. Readers tend to prefer books from a single genre. People that enjoy mystery novels, for example, are always keen to discover new writers of the genre. Carlton Jones Lake provides them with this opportunity and provides you with a way of selling more books.
If your book is factual or instructive, it will benefit from being a Currant Book. This imprint includes a wide variety of subjects and genres. Cookery books, history, self-improvement, health and fitness are just a few examples of the subjects that belong here.
Anyone that is interested in learning about any of the subjects covered in this imprint is almost certain to read more than one book in the area. How many people do you know that own only one cook book or one book about travel? Currant Books give them an easy way to discover further titles, and it gives you access to more readers.
Because our editors make certain that your book, along with all Currant titles, is factually correct, readers will know that this is a source they can trust.
Pöhlmann Books are beautifully illustrated and are designed to delight the eye as well as the mind. Whatever the subject matter, if your book is destined to grace coffee tables and to tempt readers to peruse it time and again, it deserves to be a Pöhlmann book.
Design is an essential ingredient in all books, but in Illustrated and Art Books it is THE essential ingredient. Our designers have worked in the industry for many years, and their books have received rave reviews and won numerous awards. They know how to design covers that attract attention and tempt readers to want to look inside.
Our team can also suggest ways to expand your work beyond the book. The contents can be used to make attractive additional items, such as calendars, notecards and stationery. This requires little or no additional work on your part, but it can greatly increase the exposure of your book and the revenue it generates.
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